| Category | Full Details |
|---|
| Brand Name | Rare Beauty |
| Founder | Selena Gomez |
| Brand Announcement | February 2020. |
| Official Product Launch | September 3, 2020, in the United States, Canada, and Mexico. |
| Height | Not publicly established as a single brand-wide measurement; product heights vary by item and packaging. |
| Industry | Cosmetics, makeup, and beauty |
| Brand Mission | Encouraging self-acceptance, individuality, and confidence through makeup. |
| Brand Philosophy | Beauty should celebrate individual features rather than encourage people to meet unrealistic standards of perfection. |
| Target Audience | Makeup enthusiasts and consumers seeking approachable beauty products, a range of complexion shades, and opportunities for self-expression. |
| Main Product Categories | Face makeup, foundation, concealer, blush, highlighter, lip products, eye makeup, brow products, brushes, and fragrance. |
| Best-Known Product | Soft Pinch Liquid Blush, known for its highly pigmented formula, lightweight feel, and blendable finish. |
| Popular Blush Shades | Hope, Happy, Bliss, Love, Joy, and Worth, among other options. Availability and shade collections can change. |
| Foundation | Liquid Touch Weightless Foundation was part of the original launch, which offered 48 foundation shades. |
| Concealer | Liquid Touch Brightening Concealer was introduced with 48 shades to support a broad range of complexions. |
| Highlighter | Positive Light Liquid Luminizer, designed to add radiance and glow to the complexion. |
| Lip Makeup | The original range included With Gratitude Dewy Lip Balm and Lip Soufflé Matte Lip Cream. The current lineup may differ. |
| Eye Makeup | Products include eyeliner and brow makeup, with additional options available through the official collection. |
| Product Formulas | The brand emphasizes wearable textures, blendability, adjustable coverage, and makeup that can suit different styles and preferences. |
| Inclusivity | The original foundation and concealer launch included 48 shades in each category, reflecting the brand’s emphasis on complexion inclusivity. |
| Vegan and Cruelty-Free Positioning | Rare Beauty describes its makeup as vegan and cruelty-free. Check individual product information for current details. |
| Rare Impact Fund | A philanthropic initiative associated with Selena Gomez and Rare Beauty that supports mental health resources and services. |
| Contribution to Mental Health | Rare Beauty states that 1% of its annual sales supports the Rare Impact Fund. |
| Fundraising Goal | The Rare Impact Fund established a goal of mobilizing $100 million to expand access to mental health services. This is a fundraising goal, not a claim that the full amount has been raised. |
| Brand Appeal | Combines celebrity recognition with accessible beauty messaging, inclusive product choices, and a social-impact mission. |
| Shopping Availability | Products are sold through the official Rare Beauty website and selected retail partners, including Sephora in supported markets. |
| Official Website | rarebeauty.com |
| Why It Stands Out | Rare Beauty connects makeup with a broader message about authenticity, self-confidence, and mental well-being rather than focusing exclusively on appearance. |
| Overall Summary | Founded by Selena Gomez, Rare Beauty has developed into a recognizable beauty brand through its complexion products, popular liquid blush, inclusive approach, and commitment to mental health initiatives. |
